the eyes that never close

Mittwoch, 30. November 2011

Ever Asked Why Polo Was So Hyped In 90s Rap Music?



"Lo-life was a black gang movement in New York in the late 80s and early 90s. Just as Britain’s football casuals adopted Lacoste as a uniform, it was an aspirational working-class and criminal appropriation of conspicuously upper-class sportswear.


Lo-life gets its name from Ralph Lauren’s Polo brand. It’s Ralph’s cheaper diffusion label, and also makes gear for rich-people activities like sailing and skiing. An original lo-life kid Rack-Lo organises get togethers for fans of Polo’s early 90s colourful, graphic peak, and is considered the authority on lo-life style."

- Vice Mag

Holla to Gemz ;-)

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